A Message From Our CEO!
To all our valued customers,
First, let me express how thankful we are at How You Brewin for your continued support. From in-store customers to our loyal online bean aficionados, we are incredibly grateful for your continued patronage over the past 20 years.
As you may have seen in the news, the coffee "C" price has spiked radically in the past weeks to levels we’ve not seen ever before. Large brands such as Starbucks and Peets have announced price increases on their bulk coffee as high as 30%. This spike is due to many factors, such as storms and other weather-related challenges in high-producing coffee regions (most notably, Brazil), as well as port challenges in Europe that have coffee buyers scrambling to secure stock, which has driven up demand dramatically. As that demand continues to grow exponentially in specialty coffee, coupled with the supply-chain challenges, it was inevitable that we see these pricing spikes.
While we’ve watched costs rise, we have held on as long as possible regarding our own retail price hikes, choosing rather to absorb the increased costs. This, however, has reached a point of unsustainability. As a result, we're in a position of having to raise our bagged coffee to off-set product costs. The good news is, at this time, we are not raising the spend threshold for free shipping (currently at $50).
We remain committed to bringing you a high-quality small batch coffee experience. If at any point our product or service is not meeting your expectations, please do not hesitate to contact me directly.
Grateful,
Dan
dan@howyoubrewin.com
Dan Malay | CEO
How You Brewin Coffee Company
Long Beach Island, NJ
www.howyoubrewin.com